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Three Pillars of Our Global Strategy

We introduce Japanese products at overseas supermarkets and other retail outlets, and through local promotions and training in sales methods, we develop human resources based on Japanese quality standards. Centered around the three pillars of “Products,” “PR,” and “Culture,” we aim to expand into countries outside the U.S., China, Hong Kong, and Taiwan where Japanese companies have not yet established a presence, ultimately striving to capture three-quarters of the world’s logistics network.

To achieve these objectives, we are simultaneously working on establishing distribution networks in every country.

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Launch Event for Morinaga Confectionery in Mongolia

Scheduled for mid-January, at the event space of Ulaanbaatar’s largest commercial facility, Shangri-La Mall, we will host a “Morinaga Confectionery Arrival Celebration Party.” Known for its wide range of restaurants, brand-name shops, and entertainment facilities, Shangri-La Mall is a luxury shopping destination representative of Ulaanbaatar, popular among both tourists and locals.

At the event, we are planning collaborations with popular youth-oriented tenants. We will create a booth that embodies the world of Morinaga’s leading product, “DARS”, and suspend a giant DARS object from the ceiling of the cinema floor on the top level of the mall, delivering a visually striking experience.

Under the theme “The Fun of Sharing,” we will give one pack of DARS to groups of two or more people. We will then take a polaroid-style photo of them sharing the chocolates on the spot. These photos will be displayed on the venue wall, and over the course of three days, our goal is to fill the wall entirely with these snapshots of sharing.

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Opening of the First “onono” Convenience Store in Mongolia

In the newly developed complex “GERLUGE VISTA” in central Ulaanbaatar, Mongolia, we will open a Japanese-style convenience store, “onono.” Located in the 18th district HUD—which boasts A-class property status—GERLUGE VISTA is home to 880 households. Although three of Mongolia’s top international schools are situated in this area and many residents have experience living in Japan, there are few stores selling Japanese products. Locals have therefore expressed a strong desire for a Japanese goods outlet.
To facilitate this project, we established a local subsidiary, Onono & Co Mongolia LLC.

Though the store is compact at 58㎡ (approximately 17.5 tsubo), it includes an eat-in corner tailored to Mongolia’s cold climate. A hot-snack display is installed above the checkout counter so that customers can enjoy frozen foods served hot. Additionally, we have placed a digital signage above the checkout area, looping promotional videos of Japanese products to highlight their appeal.

About the “onono” Convenience Store

The brand name “onono CURATED BY JAPAN” reflects the concept of offering products chosen by Japanese companies under Japan’s strict standards for quality and safety.