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Pop-up Store “CARAVAN FROM JAPAN” (Mongolia)

We held the “CARAVAN FROM JAPAN” pop-up store at the Shangri-La Mall, a mixed-use commercial facility located in the heart of Ulaanbaatar, Mongolia. By creating a unique, exotic atmosphere for our sales area and conducting PR activities before the launch, several products sold out on the very first day. The event remained bustling throughout its duration.

Location: Shangri-La Mall in Central Ulaanbaatar

Shangri-La Mall, situated in the heart of Ulaanbaatar, features global-brand shopping, dining, and entertainment facilities. It includes upscale restaurants, a multi-cuisine food court, an IMAX cinema, and a children’s play area, attracting local residents, as well as visitors from the adjacent office tower, hotel, and residences.

Attendance by the Japanese Ambassador to Mongolia and Executives from Major Local Retailers

An opening ceremony took place in Mongolia, attended by the Japanese Ambassador. At the event, we received fruitful offers from major local retail companies interested in procuring Japanese products.

Local Media Promotion

We proactively engaged in media promotion to secure publicity, resulting in significant coverage by local media outlets.

Scenes from the Event