Bring Back the Enthusiasm of Those Days
Message from the CEO
ONONO REPORT―Report
ABOUT US―About us
Promoting Japanese quality
overseas
We are a company that procures carefully selected, high-quality products from top Japanese companies and handles everything from domestic distribution to export sales and further local promotion. Our aim is to improve the current situation where Japanese goods are not supplied at a fair price due to parallel imports and other factors, and to provide a borderless supply of quality Japanese goods. Another of our main activities is to export and promote excellent products from all over the world that we have encountered through trade, both to Japan and to other countries.
Three Pillars
of Our Global Strategy
We will introduce Japanese products to overseas supermarkets and other retail outlets, and by conducting local promotions and providing training in sales techniques, we will nurture talent grounded in Japanese quality standards. Centered on the three pillars of "Products," "PR," and "Culture," we aim to venture into countries beyond the U.S., China, Hong Kong, and Taiwan where domestic companies have yet to enter. Ultimately, our goal is to secure three-quarters of the world’s logistics network share.
Reliving the Thrill of Those Moments
"During Japan’s period of rapid economic growth, the textile-focused trading companies known as the “Kansai-gomen” expanded their product lines and firmly established themselves as general trading firms. When the Japanese economy was lauded as “Japan as Number One,” there was a palpable energy—a fervent spirit that propelled these companies to take on the global stage. In recent years, however, a decline in international competitiveness has been noted.
Our guiding principle, “Bring Back the Enthusiasm of Those Days,” embodies our wish to reclaim the passion that once drove Japan to challenge the world. It also signifies rekindling the spirit within our colleagues and partners—reminding them of the zeal they had when they were fully committed to a sports club in their youth or wholeheartedly engaged in their student life. Moreover, it speaks to reigniting the hope and forward-looking mindset we possessed as new graduates stepping into our futures. Under this principle, we will strive to create a society in which everyone can once again dream of tomorrow and act to bring those dreams to life."
SERVICES―Business Overview
We are developing our business in alignment with the three pillars of our global strategy.
PRODUCT
Exporting and Selling Japanese Products
We can fulfill orders starting from a single container (20ft or 40ft), and we are also able to handle mixed loads by brand. Having built product supply partnerships with numerous national clients in Japan, we have already established a strong track record of selling products at overseas supermarkets and other retail outlets.
Products We Handle
- Food & Beverages
- Cosmetics / Health Supplements / Over-the-Counter Medicines
- Smartphone & PC Accessories
- Industrial Products
PRODUCT
Establishing Global Distribution Network
We are currently working to establish distribution lines in five countries—Mongolia, Kazakhstan, Sri Lanka, the Philippines, and Malaysia. Ultimately, our goal is to develop distribution networks across all regions outside the U.S., China, Hong Kong, and Taiwan, guided by a clear roadmap. Through these efforts, we aim to further expand our international network and reinforce our business foundation.
As of December 2024.
PROMOTION
Local Promotions
In collaboration with local partners, we build media networks that take into account the characteristics of local media and local rules. We also independently produce a range of content, including TV commercials, programme production, local promotions, and web & SNS marketing, to build a mechanism for exported Japanese products to be recognised and purchased locally.
CULTURE
Japanese-Quality Customer Service
We will operate our own convenience stores and other outlets locally in each country in order to train personnel who have a deep understanding of Japanese products and can provide Japanese-quality customer service. We will also actively introduce global human resources to our partner companies in Japan, for example by introducing excellent personnel trained locally to our partner companies in Japan.
COMPANY―Company Profile.
| Company name | Onono Corporation |
|---|---|
| Establishment | July 2021. |
| Representative | Ryusuke Ono |
| Location. | 1005 New Heights Nishi-Gotanda, 2-15-13 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031 |
| Industry | Export and Overseas Support |
