REPORT
Taking on the world with unwavering resolve.
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2025.10
JAPAN FOOD FAIR in Kazakhstan – Bringing the Taste of Japan to the World
# MARKETING & PR
On October 11 and 12, 2025, we proudly hosted “JAPAN FOOD FAIR in Kazakhstan” at Khan Shatyr, one of the largest commercial destinations in Astana, Kazakhstan.This vibrant pop-up event showcased the finest selection of Japanese foods, confectionery, and beverages, bringing the authentic taste and spirit of Japan directly to the people of Kazakhstan. Event Dates: October 11 – 12, 2025Venue: Khan Shatyr / Astana, KazakhstanOrganizer: Onono Corporation Exhibition, retail sales, and tasting experiences featuring Japanese brands. Products from some of…
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2025.09
Onono Convenience Store Opening Receptio
# EXPANSION
We proudly hosted the onono Convenience Store Opening Reception on September 5, 2025, at a venue near central Ulaanbaatar, welcoming local business partners and distinguished guests. A total of 54 attendees joined us, making it a warm yet vibrant celebration marking the beginning of a new chapter. Date: September 5 (Fri), 2025Venue: EMC Showroom – IM Motors, Li Auto / Ulaanbaatar, MongoliaNumber of Guests: 54 Opening Movie Presentation and Speeches The reception opened with a presentation introducing the business vision…
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2025.09
Exhibiting at Mongolia’s Largest Festival “Naadam”Sampling Approximately 10,000 BLACK THUNDER
# MARKETING & PR
From July 11–13, 2025, we exhibited a dedicated event booth at Naadam, held at the Central Stadium in Mongolia.In addition to sampling approximately 10,000 bars of Black Thunder, we featured interactive content such as capsule toy (gachagacha) activities and a photo booth, drawing large crowds and creating a vibrant brand experience. https://youtu.be/y0O2dX0IJTs Interactive Capsule Toy & Photo Experience Creates Buzz at NaadamPromoting BLACK THUNDER to Festival Visitors At our event booth inside the Central Stadium during Naadam, we introduced an…
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2025.04
Launching DARS in MongoliaA Nationwide PR Takeover
# MARKETING & PR
We also initiated a major PR rollout for Morinaga’s popular chocolate brand, DARS, along with other signature products from Morinaga & Co., Ltd..With the establishment of a local entity and plans to expand antenna-style convenience retail stores, we executed a large-scale promotional campaign centered in Ulaanbaatar—aimed at embedding Japanese confectionery brands firmly within the Mongolian market. Delivering Japanese Confectionery to the People of Mongolia This project goes far beyond simple “export.”In collaboration with leading Japanese creators, we implemented an integrated…
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2025.02
Morinaga DARS Launch Celebration in Mongolia
# MARKETING & PR
To commemorate the arrival of DARS, we hosted a large-scale launch party at the event space inside Shangri-La Mall.We collaborated with popular youth-oriented restaurants and cafés within the mall to introduce limited-edition menu items featuring DARS. A massive suspended DARS installation was displayed in the mall’s central atrium, creating a striking visual centerpiece that energized the entire venue.The event provided visitors with an immersive brand experience, significantly enhancing awareness and emotional connection with Morinaga DARS. DARS Sampling & Instant Photo…
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2024.12
Reigniting the Passion — The Next Chapter
# MARKETING & PR
We introduce Japanese products at overseas supermarkets and other retail outlets, and through local promotions and training in sales methods, we develop human resources based on Japanese quality standards. Centered around the three pillars of “Products,” “PR,” and “Culture,” we aim to expand into countries outside the U.S., China, Hong Kong, and Taiwan where Japanese companies have not yet established a presence, ultimately striving to capture three-quarters of the world’s logistics network. To achieve these objectives, we are simultaneously working…
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2024.12
Pop-up Store "Little Japan FOOD FESTIVAL" (Sri Lanka)
# MARKETING & PR
We conducted a feasibility study on supplying products to Sri Lanka, assessed the potential customer reach through PR advertising, and verified the smooth coordination with local partners. Our company serves as the leasing partner for the upcoming Japanese product-focused commercial facility in Sri Lanka, the “LITTLE JAPAN Project.” The successful examples gained from this pop-up store will be leveraged in preparations for the opening of that facility. Held at One Galle Face, a Seven-Story Complex Featuring Both International and Local…
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2024.12
Pop-up Store “CARAVAN FROM JAPAN” (Mongolia)
# MARKETING & PR
We held the “CARAVAN FROM JAPAN” pop-up store at the Shangri-La Mall, a mixed-use commercial facility located in the heart of Ulaanbaatar, Mongolia. By creating a unique, exotic atmosphere for our sales area and conducting PR activities before the launch, several products sold out on the very first day. The event remained bustling throughout its duration. Location: Shangri-La Mall in Central Ulaanbaatar Shangri-La Mall, situated in the heart of Ulaanbaatar, features global-brand shopping, dining, and entertainment facilities. It includes upscale…
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